Businesses today face many challenges, especially with so much competition in every industry. Ensuring that they have capital, the right suppliers, and the right internal structure are all things that a business owner may have to think about, not to mention ensuring that they have a customer base to use or buy their products and services. It is not surprising that 20% of new businesses fail within their first two years of starting up, and about 45% of them fail within their first five years.
With so much to worry about, getting in front of the consumer is probably one of the most critical. It doesn’t matter what you provide or what you sell if nobody is finding the products or services you offer. That is where marketing comes into play. There are advantages to working with experts for a business of any size. A qualified agency knows how to market your brand and will help to grow your business and maximize your return on investment.
The Value of Expert Marketing Strategies
The right marketing agency will provide a lot of value to your business, as they bring a diverse skill set in a variety of marketing services such as SEO, PPC, social media management, content marketing and more. Having someone create tailored strategies based on the data they are collecting and the insights from your campaigns can be a game changer for your business. An agency leverages talent that is trained on each type of marketing channel to make sure that nothing is missed and you are taking advantage of what you should be in order to grow your business.
In addition, an agency will stay up to date on the latest marketing information and trends. The marketing world moves quickly, and it consistently changes, so it can be a challenge to keep yourself in tune with everything going on in marketing alone when you are trying to run all other aspects of your business. An agency knows the newest technologies and understands how to implement the latest industry standards into an effective campaign.
Boosting ROI with Specialized Marketing Services
Outsource your marketing to someone who can manage everything under one roof. Business owners have to consider the pros and cons of hiring someone in-house or choosing a marketing company to handle their needs. An in-house marketing specialist has to be hired, trained and managed by the business vs an agency who manages the talent and ensures that their team of professionals deliver on the agreed upon expectations. You will also have to consider additional costs such as taxes, insurance, and benefits, not to mention department specific costs for tools and platforms. This could prove to be more costly than simply hiring an agency to support your goals. Marketing companies also offer the ability to scale quicker as agencies have access to a large pool of workers with specific skill sets.
Agencies will also optimize budgets and campaigns to deliver better ROI. The specific knowledge and data-drive insights will support the ability for campaign optimization and reduce wasted ad spend. Optimized campaigns will also increase conversions. With an agency managing your marketing you will feel like your money is working harder to deliver measurable results and maximize your investment.
Why Your Business Needs a Marketing Partner Today
The benefits are now clear. You will save valuable time and resources with a good marketing agency partnership. So instead of re-sharing all of the reasons why you need a marketing partner, let’s look at what can happen if you don’t have a solid marketing strategy and a good marketing agency partnership.
Goals are Unclear
Your goals must be clear to set the right strategy and get the intended results. Without a strategy in place, you and your team members may not be aligned on what you are doing and why, and how you will get there. An agency will make sure that any campaign output is based on your goals and have clear metrics and KPIs in place to track campaign performance.
Waste of Company Resources
Not only does marketing efforts take a significant amount of time, but if you do not know what you are doing you could be wasting time and company budget with aimless efforts. Although it takes money to hire an agency, you will understand the cost of the services compared to your return on investment and will not be wasting resources that could be better allocated to other departments or efforts.
Inconsistencies in your Messaging
Without a strategy, you may confuse your audience and have inconsistencies in the messages you are putting out to your target audience. A marketing agency will make sure that their strategy is comprehensive and communicated so that the messaging is clear across all channels.
Missed Opportunities for Growth
Without a strategy (which includes insight and performance) you may not see potential areas for expansion or redirection. An agency will provide insights, review what is working and what is not, and re-target their efforts based on what is working to grow the business. Agencies that bring frequent new ideas to the team or analytics to support growth potential are invaluable to a business owner.
Outpaced by your Competition
If you are not a marketing expert, you may not be looking at your competition through the right lens. An agency can create strategies that allow you to differentiate from your competition and to capitalize on your potential.
Absence of a Long-Term Strategy
Some marketing strategies are short-term (such as running a weekend promotion or providing a limited-time only discount code) and some are more long term. You could have a 3 month paid ads campaign or a 12-month SEO strategy to build up your organic presence in a specific area. An agency understands how to create both short-term and long-term strategies will create both to complement each other and based on specific goals.
Lack of Adaptation
Market conditions change all the time and at a rapid pace. If you don’t adapt to changes your business could die out. An agency can creative an adaptive strategy that pivots quickly if needed.
Call Us and Discuss How We Can Help Take Care of the HardPart!
Make sure you have competitive advantage with a trusted advertising agency by your side that brings high level of skill and expertise to all of your marketing campaigns. We work hard to make sure we are an extension of your team, saving you time and building your ROI. Join forces with an agency that genuinely cares about your business growth. Contact the HardPart Media team today!