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Top Scottsdale Media Planning Agency
Drive Results with Professional
Scottsdale Radio & Media Buying Services!
With the rise in digital marketing, many businesses often overlook the power of traditional media and traditional marketing strategies. Our team excels at traditional media and leverages radio, TV, OTC and digital formats so that we can target the right audiences and achieve top level ROI. If you want an experienced media buying agency to build a strategy that supports your vision for growth and success, the HardPart team is the best choice!
Get in touch with our experts and learn more about marketing services that support your media goals!
Radio & Media Services We Provide
Media Negotiation and Buying
We specialize in securing the best rates, digital and radio ad placements and value across platforms like television, radio and digital channels. Our expertise helps businesses to maximize their ad budget to achieve strong campaigns results with their targeted audiences.
Media Planning
Our team will review data insights to strategize the best mix of channels, taking into consideration timing and budget so that we can reach the right audience and align with campaign goals. Our strategic planning supports ROI across radio, digital, TV and print advertising.
Audience Targeting and Segmentation
We focus on researching and identifying specific demographics and interests. That way ad creation is aligned with the right audience and we can deliver a tailored message to maximize engagement and ROI.
Ad Placement and Scheduling
We aim to strategically select the best ad placement and scheduling times to support your brand’s message. By choosing the right platforms and right timeframes based on audience targeting, your business will be able to increase visibility and campaign performance.
Why Choose Our
Radio Advertising Agency?
Radio can be a highly effective marketing vehicle to help you reach your target audience with a strong impact. But in order for your radio ads to be successful, you need a marketing firm that truly understands radio and all of the components that need to be taken into consideration.
Our team has decades of experience in the media side of marketing, and we have deep roots in the local community with our media partners. We use our relationships to effectively negotiate low rates while still achieving top ad spots and placement for the best effect.
Our Radio & Media Buying Process
Audience and market analysis
We put in the work to truly understand the competitive landscape and target demographics
Media Planning
We research the stations that support your audience and campaign goals and objectives best, including what time slots would be best to get your message in front of the right people.
Media Negotiation
Our experienced media buyers negotiate the best rates for the best value. This may include incentives, sponsorships and more.
Campaign Management and Optimization
Our team manages your campaign throughout the entire process. We monitor the data and ensure that the campaign is performing. If we need to make adjustments, we are able to pivot quickly when necessary.
Did You Know?
Radio advertising reaches 228.5 million adults each week in the United States, demonstrating its extensive reach!
Strategic Media Buying Tailored for Your Business
Traditional marketing campaigns are only effective if they are fully aligned with your goals and objectives. Our team meets with our clients as frequently as needed to discuss the goals and strategy of the campaign, what we hope to achieve and how we will measure success. Partnership and collaboration are the things that set our agency apart.
We communicate with you and your team every step of the way. You can feel confident in level of transparency and hard work that our experts will put into your campaigns to secure the best schedules and best rates possible.
At HardPart Media, our Scottsdale based media buying team is truly dedicated to providing top-tier services that ensure that your media and radio advertising goals are exceeded.
HardPart Media: The Best For
Media Buying Services
Traditional media marketing is still very much a valuable part of a comprehensive marketing strategy. Take the next step and contact us to discuss radio and media buying services. The team at HardPart Media can amplify your brand’s reach with a winning media marketing strategy! Call today and let’s talk!
Our team is a full-service advertising agency and in addition to media buying, we provide influencer marketing management, provide SEO marketing and PPC marketing solutions as well as LSA management and social media marketing solutions. Call us for all of your marketing needs!
Benefits of Media Services
Cost Effective Advertising
High Engagement
Wide Reach with Targeted Audiences
Localized Messages
Flexibility
Frequently Asked
Media Marketing Questions
What is media buying, and how does it work?
Media buying involves the purchase of airtime on platforms such as television or radio to market to specific audiences. Media buying encompasses the planning, negotiation of fees and placement as well as optimizations to impact campaign performance.
Why should I invest in radio advertising?
Over 80% of people listen to the radio weekly. That makes advertising on radio cost-effective and cable of broad reach, while also allowing for local targeting by station. Radio advertising also allows for brands to connect with audiences during key times of the day like commuting hours.
How much does radio advertising cost?
The cost to advertise on the radio varies based on things like the choice of station, time slot, or ad length. Costs can go from a low of $200 all the way up to $5,000 per spot depending on the selection for ad placement.
How do you determine which radio stations to advertise on?
Determining the stations to advertise on requires data analytics. Our team will audit and analyze your brand to see what your target audience is and then look at your objectives alongside market data to determine what the best ad mix and formats would be that align with your goals.
What types of businesses benefit from radio advertising?
Radio advertising can benefit many types of businesses, both local and national.
What is the difference between radio buying and media buying?
Radio buying is purchasing radio airtime for advertising purposes, whereas media buying includes multiple advertising channels such as TV, print, and digital.
How do you measure the success of a radio campaign?
You can use analytics to measure various KPIs like cost per impression, audience reach and return on investment. Sales data and customer feedback will also help to determine if the radio campaign is a success.
How long should my radio ad be?
Radio advertising should be short and to the point. Typically, ad length is between 30 and 60 seconds, but there is the ability to run even shorter ads (such as 15 second ads) that are still impactful and memorable.
Can I combine radio ads with digital marketing?
Absolutely. Combined media and digital campaigns are highly effective, so you can integrate radio and digital efforts such as social media, paid ads and email marketing. This can grow your reach across multiple platforms.
What is programmatic media buying?
Programmatic media buying is when you buy media placement via an automated platform or technology so that ads are placed in real-time. The purpose of this is to be able to target your audience more efficiently.
What are the best times to run radio ads?
The best ad placement timeframes include the daily commuting hours (morning and evening) when people are listening to radio. However, this timeframe is typically associated with higher cost.
Do you offer creative production services for radio ads?
Yes! Our agency is a full-service marketing firm, and we provide all creative services associated with radio advertisement.
How long does it take to launch a radio campaign?
How long it takes depends on how complex of a campaign. Radio advertising can happen relatively quickly, in as little time as a few weeks. It may take longer if there is a need for ad creation / production. Typically planning and scheduling with radio stations can move quickly if the ad is already created.
Can I target specific geographic areas with radio ads?
Yes! Radio ads cater to a localized audience, so we can create campaigns that are drive to specific geographic areas and focus on local and regional markets.
What if my campaign isn’t performing well?
We leverage the data to monitor your campaigns and if they are not performing well we will make necessary adjustments. These adjustments may include changing time slots, changing the radio station or adjusting the content.
What is the difference between live reads and pre-recorded ads?
Live reads are when the radio host provides the advertisement by talking about your brand during their show with a personalized endorsement. Pre-recorded ads are produced radio advertisements that air during pre-purchased scheduled timeframes.
Are radio ads effective for online businesses?
Radio ads can be highly effective for an online business, as they can provide the website information and call-to-action statements around visiting the website, downloading the app or various offers to entice people to visit their site.
Ready to drive results with dynamic media strategy and content?
Contact HardPart Media to get started with our media services in Scottsdale!
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