A marketing strategy without video marketing is like the chocolate missing from smores! According to Statista, in 2023 over three billion people downloaded or streamed videos via the Internet. Overall video consumption is at an all-time high and in today’s fast-paced world, 91% of businesses report that they use video marketing as a tool in their arsenal. The impact is big and video content is a powerful vehicle to drive engagement and results.
Boost Your Brand Identity with Engaging Video Marketing Strategies
Videos can be more immersive for people and capture attention very quickly. In 1991, Chevrolet launched their “Like A Rock” campaign, using a song by artist Bob SeVideo content uses visual elements combined with sound and motion to create a dynamic experience that typically resonates stronger with core audiences. Video also provides businesses with a better opportunity to convey tone and personality and show the authenticity of their brand.
Over 80% of businesses use the power of video marketing to tell the consumer more about their brand. That makes video a unique and impactful tool for brand storytelling. Additionally, viewers tend to retain more: 95% of a message from viewing a video vs 10% when in text format. Because of the advantage of forging emotional connection, videos can help to build brand trust and loyalty and make your brand more relatable to viewers.
Impact SEO Rankings with the Power of Video Content
As important as video is for your user to keep them engaged and interested in your story, video content is also an SEO powerhouse. Google loves content that drives a high level of engagement, so Google will prioritize this over competitors who are not leveraging this in their marketing. Longer time spent on page signals to Google that users value the content and therefore Google will be more likely to show your pages in search results.
In addition, video content is considered to be “rich media” and that enhances the quality of your website as a whole. Optimization of videos also helps to drive SEO. YouTube is the second largest search engine after Google, so having valuable video content on the YouTube platform that is optimized with keywords relative to search will help brands expand reach. Embedding this video content from YouTube directly onto web pages will enrich the user experience while signaling to search engines that your pages should rank.
Why is Video Marketing So Effective?
Video marketing is effective because it takes into account how people are spending their time and caters to them and their user preferences. A third of people’s online activities are spent watching videos. With over 100 million users watching a video every day, businesses can really drive their messages to a targeted audience and position themselves in the right place at the right time.
Video content also helps to relay that message of brand value. Providing video testimonials or team videos can help to determine if a consumer wants to choose a brand that they feel confident in. Instructional content can help a user to learn more about a process or a question they may have, which will help them to find credibility in a brand. Video content helps drive that brand loyalty and influence the consumer journey with engaged content that provides usefulness.
Strategies to Promote Video Content
It is important to understand that not all videos are created equal. Just like your marketing campaigns cater to specific goals, your video content must do the same. Make sure to choose the right type of video to achieve your objective and set goals for what success may look like.
Video Optimization is key
Make sure to fully optimize your video, starting with the thumbnail. Just like a first date, that is your video’s chance at a first impression. Dress for success and make sure that your thumbnail image is compelling and play-worthy.
Drive your video through paid efforts.
Run a video campaign on social platforms like Instagram or Facebook so that people are more likely to share the campaign with others and help you to spread the word. Don’t forget to add share buttons to your video player so that you can easily promote the content on those social platforms.
Leverage Videos in email campaigns
You can also add video marketing to your email campaigns. Adding “video” in your subject line can boost your open rate by 19% and your click-through-rate by 65%.
Get Family and Friends Involved!
Don’t be afraid to ask for support! Ask your family, friends and colleagues to watch your video content and share with their social network. You never know who may be connected and this is a great way to expand reach and spread the word.
Call Us For Help With Your Video Strategy!
HardPart Media excels at video marketing and production services that speaks to your brand and tells your story! Call us to discuss a video content strategy that will amplify your marketing efforts and drive campaign success!