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203.6%
Increased in Booked Appointments
How Shifting Meta Campaign Strategy Increased Booked Appointments by 203.6% for Arizona Painting Company
The goal
The goal was to decrease the cost per booked appointment across the entire Phoenix Metropolitan area, rather than segmenting efforts by East Valley and West Valley. This broader targeting approach aimed to increase efficiency and optimize resources across the entire market.
The Strategy
PAID SOCIAL (META)
- Shifted from Meta Lead Generation campaigns to Meta Conversion campaigns.
- Merged the East and West Valley audience segments into one broader Phoenix Metropolitan audience for more effective targeting.
- Focused on targeting by household income and leveraged look-alike modeling based on the client’s CRM list and website visitors.
- Utilized the data science tools to provide raw data that fed into the look-alike modeling, specifically using website visitor data for retargeting efforts.
- Implemented Advantage Plus targeting for enhanced audience segmentation.
The results
Increase in booked
appointmentS
0
%
decrease in cost per
booked appointment
0
%
reduction in
cost per lead
0
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