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$411,731
Carted Revenue
Boosting Costco sales with influencer and paid social strategy
The goal
The goal of this campaign was to drive awareness and sales for BUBBA Burgers at Costco locations throughout the Northeast by leveraging influencer marketing and paid social. The campaign needed to be executed ahead of the 4th of July to capture peak seasonal interest and capitalize on the high-intent shopping period leading up to the holiday. Our focus was to build a high-impact, localized strategy that maximized reach, engagement, and purchase consideration through authentic content and strategic amplification.
The Strategy
To achieve this we:
- Selected Influencers: We identified two influencers for the campaign. One had a broad audience with over 1.2 million followers, though outside the targeted region, and the other had a more localized reach with 19k followers in the Northeast.
- Leveraged Existing Content: We used content created by the influencers to push the campaign further by white labeling it for paid social. The influencers
created authentic, engaging content showcasing
Costco products, which was then repurposed for paid ads. - Click2Cart Integration: To facilitate easy purchases, we integrated a Smart Commerce Click2Cart link, leveraging Instacart’s delivery service for Costco to streamline the customer journey.
- Paid Social Amplification: We pushed the content through paid social, ensuring that the influencer content reached the right audience within the Northeast region.
The results
CARTED REVENUE
$
0
PRODUCTS CARTED
0
ROAS
0
X
CONVERTION RATE
0
%
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