AI is the hot topic in almost every industry. But especially in marketing. The changes and impact of artificial intelligence in a short period of time have been enormous and the predictions are that it will continue to drive a huge amount of change. To stay competitive, you must adapt to change. Marketers who fail to embrace AI in marketing are missing opportunity as AI-powered tools can transform their workflows and help to boost efficiency.
Let’s take a few minutes to explore what AI is when it comes to marketing and how it can benefit marketers, whether they are covering a range of service or are catering to a more specific skill set. The “why” is important and understanding which AI tools can help with your needs can save you both on time and resources.
What is AI Marketing?
AI Marketing is essentially using machine learning to help identify trends and perform tasks that would typically require a person to complete. Predictive AI analyzes data to make predictions about the outcomes and generative AI creates new content and images based on that data. Marketing AI leverages artificial intelligence to automate, optimize and enhance marketing services. Unlike traditional automation that follows a specific fixed workflow to complete tasks, AI automation adapts to changes by learning from the data to improve efforts over time.
Why Use AI in Marketing?
AI allows you to free up time that can be better invested in other projects and company initiatives. Marketing AI also allows you to look at frequent and repetitive tasks such as email segmentation, ad bidding, and reporting and streamline these through automation for a more efficient process.
Enhanced Personalization
Using AI for programmatic marketing allows you to customize your ads and content based on real-time data. As machine learning understands more about your consumer base, you will be able to deliver hyper-targeted advertisement that generates better conversion. For example, AI might learn changes to your customer base and thus provide recommendations on changing ad strategy from targeting a large audience down to smaller niche consumers that are drawn to different ad copy.
Data-Driven Decisions
AI allows for extremely quick data and the ability to analyze your performance as well as the performance of your top competitors in your industry. AI can also provide predictive insights and smart strategies and outlines to help formulate better plans and marketing campaigns.
Competitive Advantage
The future is clear in regards to AI – artificial intelligence and marketing are like peanut butter and jelly and are not going away! Businesses that are able to adopt change and leverage AI gain competitive advantage over those that are stuck in the past using outdated systems and processes to generate leads and retain customers.
The Benefits of AI in Marketing?
There are many benefits to using AI for advertising. Cost is a major factor for any business, and lowering operational cost is always something that a business owner has to be mindful of. Using automation in tools to replace tedious workflows for more efficient budgeting. You can also increase ROI with more precise targeting and optimization which will result in optimal campaign performance. AI in marketing can also help with scalability. You can easily scale your marketing efforts without adding additional resources that can cost time and money. AI will allow you to scale and at the same time adapt to trends based on data.
Some of the Best AI For Marketing Tools
Everyone has heard of ChatGPT – it is one of the top used and most popular AI tools in the world. Since launch, ChatGPT has gained hundreds of millions of users and leads the way in AI-powered text generation. ChatGPT has slowly started to pull market share from Google and its innovation around search places it as a potential and very serios contender. As of October 2024, ChatGPT sees 4.33% market share and Google sits at 83.54%, a serious decline from previous years. ChatGPT is a conversational AI tool that uses natural language to provide direct answers. However, in addition to using ChatGPT for marketing, there are many specific niche AI tools that can help with different departments to streamline processes and save time and money.
Different AI tools are created for different purposes. There are currently thousands of new AI-powered tools that have varying functionality. There are AI tools specific to industries such as the healthcare industry, the finance industry, and the manufacturing industry. In marketing, agencies and marketing professionals use AI for things like storyboarding, automating tasks, keyword selection, enhancing content, testing strategies, research and planning, and scripting. Some AI tools are considered “conversational AI tools” and then others are developed for a specific niche within the marketing field.
SEO AI and Content Creation AI Tools
- – SurferSEO
- – MarketMuse
- – Clearscope
- – Frase
- – SEMrush
- – Ahrefs
- – BrightEdge
- – SE Ranking
- – CanlRank
- – Alli AI
- – Moz Pro
- – SERPstat
- – WriterZen
- – ContentBot
- – RankScience
Social Marketing AI Tools
- – Hootsuite
- – Lately AI
- – Cortex
- – Lumen5
- – Emplifi
- – Canva Pro
- – Sprinklr
- – AdEspresso by Hootsuite
- – BuzzSumo
- – SocialBee
- – Sprout Social
Influencer Marketing AI Tools
- – Upfluence
- – Traackr
- – AspireIQ
- – Heepsy
- – Influencity
- – HypeAuditor
- – Brandwatch
- – Julius
- – Klear
- – Influencity
Paid Marketing AI Tools
- – Acquisio
- – Optymyzer
- – WordStream Advisor
- – Adzooma
- – Abert.ai
- – Adext AI
- – Revealbot
- – PPC Samurai
- – Smartly.io
- – AdScale
- – Google Ads Smart Bidding
Creative Marketing and Design AI Tools
- – CanvaPro
- – Adobe Sensei
- – Lumen5
- – Runway ML
- – Designhill AI Logo Maker
- – Looka
- – Visme
- – Tailor Brands
- – Artisto
- – Jasper
- – DeepArt.io
- – Fotor
- – Promo
- – Magisto
- – Piktochart
- – Snappa
Implement AI in Your Marketing Strategy
Start with Clear Goals
Make sure you understand the role you want AI to play in your strategy. Knowing what you want to use it for and accomplish is the first step before you can even vet out the tools that will help you with your objective. The goals your business have will determine what tools are right and how they can best help your organization.
Invest in training
Once you have assessed your goals and what tools are right for accomplishing those goals, spend the time to train your team. Whether that is putting everyone through training or identifying a subject-matter expert, make sure that you have people on your team that know the tool and its capabilities inside and out.
Test, optimize and test again
Monitor campaigns if you are using AI. Test which campaigns leveraged AI data to make decisions and fine-tune the strategies if necessary. AI is not human and is still prone to mistakes, so if you used AI data to craft strategy and do not see the key performance indicator moving in a positive direction, then it is time to adjust your plan and test again.
Don’t rely solely on AI
AI is not human. The algorithms are trained to look at large datasets and make complex predictions. For AI to work best, there should be a human with the skill set and expertise behind it to determine if it is working and provide it with the right data to do its job. Human creativity and analysis can make or break the success of an AI-influenced marketing campaign.
Embrace Innovation For Marketing Success
AI is essential if you are looking for ways to maximize your resources and budget. Stay ahead of your competitors and ensure that you are getting the most bang for your buck. Invest your time where it is needed and use the right tools and systems to help simplify daily tasks and automate repetitive activities. Ready to learn more about how AI tools can supercharge your marketing? Contact us at HardPart Media today for a free consultation and learn more about ways that AI can benefit your business.