Passionate Video Content Creators for Premier Scottsdale Video Marketing
Professional Video Marketing Services
That Tell Your Story
Video marketing has essentially become a game changer in business’s marketing strategies in today’s fast paced digital-first landscape. In 2023, we continued to see a shift from traditional video to digital video consumption and recent statistic showed that more than 75% of adults in the United States watch almost two hours of short-form digital each day!
The growing trend of video consumption is important because it shows how consumers want to receive content, and businesses need to take notice in order to market to the right audiences.For small and medium sized businesses, video marketing services help to explain services, showcase products and increase brand visibility. Videography is powerful and can help your brand compete in a crowded market and can be a unique differentiator.
Get in touch with our experts and learn more about marketing solutions that support your brand presence!
Video Production Services We Provide
Branding Videos
Branding videos are like the cover of a book – they are the video that tells the story of your brand’s journey and vision. These types of videos evoke emotion and foster a deep connection with the audience. Branding videos help to introduce new brands as well as to reinforce brand loyalty.
Social Media Video Ads
Social media video ads are short and to the point – created to grab someone’s attention and capture interest quickly! This type of video content is created for specific platforms and purposes, and focus on clear branding and concise messaging to convey the value of products and services. Social media video ads are great for brand awareness campaigns as well as for promotional purposes.
Educational Videos
Educational videos help to teach your audience about a specific topic or product/service. This type of video content is informative and delivers clear and useful information to a target audience. Educational video content typically uses visuals, graphics and animations to illustrate key points and create engaging content.
Testimonials
Testimonial video content is a great way to highlight positive experiences with a brand, both from an internal and external perspective. Testimonials deliver an authentic message and help to build trust by making potential customers feel confident in deciding to choose a specific brand. This type of content helps covert potential clients to loyal customers.
Our Full-Service
Video Production Solutions
No matter what type of video you are looking for, our talented creative video agency specialists can tackle it and move your concept from beyond the frame and into the spotlight! We look at each client through a unique lens and craft a video strategy specialized to your brand. Our videographers and creative team members work together to create the best creative for commercials, e-commerce and branding campaigns, from high-quality production and effects to sound and post-production edits. Types of video marketing includes:
- Brand videos
- Social videos
- Video case studies
- DIY videos
- Testimonials
- Event videos
- Educational videos
- Video ads
- Product Demos
- FAQ videos
Why Choose Us as Your Creative Video Agency
Our agency is uniquely positioned to create engaging video content that is sure to wow you and support your overall brand message. Creativity is at the heart of everything we do, and our team has the expertise to produce the quality of content you want to represent your business. We have a proven track record of success. Our clients love working with our team and we have been able to take video content and use it in various aspects for compelling campaigns. Using video content is the next best thing to human interaction, and our team can create the right videos to increase your brand reputation and leads.
Did You Know?
82% of people have been convinced to buy a product or service by watching a video, demonstrating the persuasive power of video content in the consumer decision-making process!
Our Approach to Effective
Video Marketing Campaigns
HardPart Media takes on a collaborative approach for a seamless video production experience. Our process caters to your goals and objectives, and we deliver outstanding results for our clients through our commitment to both quality and creativity.
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Discovery and Strategy
This includes research into your target audience, competition and platforms for optimal results
Creative Concept
This is where scripting and storyboarding come into play. We lay it out with careful planning and preparation to ensure that we are aligned on the vision, the location, and all the details – so that you feel confident in the plan before going into production.
Shooting and Production
Once the strategy and concepts are approved, we schedule shooting and production that fits into your schedule. This includes the cameras, lighting equipment and any other needs to be able to capture the essence of the video concept.
Post-Production Editing and Delivery
We review and re-review the footage and video so that we can edit it to the project expectations. This includes color grading, voice overs, translations, graphics, audio and more.
Our comprehensive process makes sure that each stage in the video production process is meticulously crafted so that your visions and your expectations are met. At HardPart Media, our Scottsdale based marketing team is truly dedicated to delivering video content that looks stunning and delivers top-line results!
Your Vision, Our Videography - Let's Talk!
Are you ready to transform ideas into eye-catching content? Our team will create visuals that speak to your audience and tell your story through the power of video advertising. Call HardPart Media today to learn how we can help elevate your brand through video production services.
Our team is a full-service advertising agency and in addition to video production, we collaborate with our influencer network for marketing efforts, provide search marketing and paid marketing solutions as well as local ads management, social media management and traditional radio and media planning. Call us for all of your marketing needs!
Benefits of Videography
Improves overall SEO
Boosts engagement
Enhances brand awareness
Builds trust and credibility
Increases conversions
Frequently Asked
Video Marketing Questions
What is video marketing, and how can it benefit my business?
Video marketing is the process of leveraging video content in order to promote a brand and educate that brand’s audience about their products and services. Video marketing can benefit your business by increasing overall engagement and brand awareness and improving conversion rates. It also benefits your business as it delivers content that is in high demand among today’s consumers.
What does a video marketing agency do?
A video marketing agency assesses the market that your business is in, including the competitors, and creates impactful video content that will promote your business and hopefully meet your company goals.
What types of videos work best for marketing?
The type of video that works best for marketing depends on what you are trying to achieve and your brand’s goals. Effective videos for your website may include customer testimonials and educational content, whereas branded social videos may be beneficial for your brand’s social platforms. We can help provide recommendations on video content creation and create a unique strategy to support your needs and your message.
How long does the video production process take?
The time it takes for the video production process depends on the complexity of the project. Simple projects may only necessitate a few days to a week, whereas a professional video could take more time based on planning, filming and final edits.
What is the cost of video marketing services?
The cost of video production services varies based on the scope of the project. Depending on the type, length, edits and more can impact the cost of the marketing. An agreement that outlines the initial cost and what is included as well as states anything additional that could cause costs to fluctuate should be agreed upon between all parties involved.
How effective is video marketing?
Video marketing can be extremely effective. Video content consumption continues to rise year over year. In 2023 there were over 161 million live video viewers in just the United States and the average person consumed about 17 hours of online video content per week. That alone shows how popular video content is.
By doing the right research to determine what type of video marketing is right for your business and combining that with the right platforms, you can use metrics like engagement rate, views, shares and conversions to identify if your video marketing campaigns are successful and impacting results as well as make improvement adjustments.
Do you offer video optimization for search engines (SEO)?
Yes we provide video optimization. Video optimization for search engines has to do with increasing the chance for that video to appear in search by making it easier for users to find. Doing the right keyword research to put into the title, description and tags of the video and following SEO best practices helps increase video visibility on YouTube, Google and other platforms to help support organic traffic.
What platforms are best for sharing my videos?
The most popular video platform is YouTube. YouTube is the second most popular social media platform behind Facebook with over 2.4 million active users. Other platforms include Instagram, LinkedIn, X (Twitter) and TikTok. Ultimately, advertising on each of these platforms depends on your goals and your audience. Each one may have unique features that could make it a good choice for a certain type of content.
Can video content be repurposed across different channels?
Yes! That is one of the best parts about video marketing – how you are able to leverage the content across multiple channels. A video can be edited for social media, website content, email marketing campaigns and more. Repurposing your video content will help you to maximize the potential of the content.
Do you provide scriptwriting and storyboarding services?
Yes! Depending on the project, we can absolutely provide the scripting and storyboarding services as part of the video production process. With scripting we provide the narration and dialogue for the video to ensure that the video content aligns with both your tone and message.
Storyboarding allows you to visualize the scenes so that you can see the sequence, angles and transitions. We can create framing depiction so you can see a complete visual plan. With a solid script and storyboard, you can feel confident in the planning of your video and we will ensure a smooth video product.
What if I already have footage or want to make edits to an existing video?
Depending on the footage, we may be able to work with it to edit and enhance the video content to align with your goals, providing a fresh take and update for relevancy and engagement. This will be determined on a project-to-project basis.
Ready to enhance your brand with compelling video content?
Contact HardPart Media to get started with our video marketing in Scottsdale!
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