Why Organic Social is So Important to Incorporate in Your Marketing Strategy
Have you ever scrolled through a social media platform like Facebook or Instagram and clicked on an advertisement for a cute top or great gadget because it seems to speak directly to you? It often feels as if the conversations you have had or the products or services you have searched for online seem to land you a ton of solicitations for related products as if your phone or tablet is always “listening to you”.
Based on an article by Statista, it is estimated that over 5 billion people use the Internet and out of that, over 60% are active on social media platforms.
What Is Organic Social Media Marketing?
With that many people engaged in social platforms it is easy to see why the opportunity to advertise to a large audience is appealing. Social media marketing uses platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter and Pinterest to promote products and services and help build brand awareness. Organic social media marketing refers to free content shared on these platforms (as opposed to paid advertising) to impact the natural growth of your social media presence through strong engagement to influence your audience. This type of marketing fosters a sense of community through authentic connection.
Why Social Media Marketing Matters
Since the late 1990s, social media marketing has quickly become an integral part of a business’s comprehensive marketing strategy. According to Forbes, because it is a highly effective way to reach a target audience and strengthen a brand, social media marketing provides an avenue to connect quickly and provide updates about your brand that keeps your customer informed.
Social media marketing can also help to strengthen your paid ads strategy. With the right social marketing you can really understand your target audience at a deeper level, which will allow you to have more precise paid targeting to maximize the potential of your campaign. Social media is all about nurturing relationships and the insight you can gain from your connection with your audience will support all your other marketing efforts to make the best decision for your business.
Key Benefits of Organic Social Media Marketing:
- Drives brand awareness and engagement without paid ads
- Humanizes your brand and creates a more personal connection
- Supports other marketing channels through content sharing
- Builds a community around your brand, encouraging user-generated content
- Supports a cohesive paid strategy with insight to audience and engagement
What Is the Difference Between Organic Social and Paid Social Media Marketing?
The difference between these two types of marketing is simple: organic marketing is free posts that don’t require any money spent by the user or business. According to Sprout Social, in the first quarter of 2023 marketers ranked organic social above paid ads as the most valuable tactic in their social media marketing strategy.
The point of organic social is to not only promote products and services but to naturally promote brand awareness to your followers as this is really the very first step in the customer journey. Consistent organic posts help to make your business name more familiar to their audience and statistics show that almost 80% of customers choose a brand they are more familiar with when buying from a social platform.
Paid social media is sponsored advertising to target a specific audience via social media platforms. This type of marketing allows for highly specified targeting based on variants like age, location, etc to reach your users. Paid campaigns can help to ensure that your content is visible to the right audience to boost lead generation and can also target new audiences to expand outreach.
Maximizing Your Organic Social Strategy
Now that you understand the difference between types of social media strategies, it’s important to understand how you can use free advertising to boost your brand. To really maximize your organic strategy, it is important to be planful and detail-oriented around the content you are creating and what features you will leverage to engage your audience.
Consistency is key
Creating a content calendar to plan and schedule consistent posts will help define the specifics and highlight your content efforts. Polls, Q&As and Giveaways are also additional types of interactive content around community engagement that can further help to keep your audience involved with your brand.
Leverage Unique Features
It is also beneficial to use features like hashtags and keywords to increase your brand’s visibility and align with search intent. Hashtags help to make your content discoverable. Some platforms use stories or reels, so any platform that has unique features should be taken advantage of.
Maximize All Social Platforms
These platforms are the top sites that your business should use to leverage the power of social media marketing:
- YouTube
- TikTok
- X (Twitter)
- Threads
Another best practice for social media marketing may be to incorporate influencer marketing along with your social strategy. Partnering with influencers can promote your products and services with expanded reach as well as a higher level of authority or credibility. It can also be part of a cross-collaboration to benefit complementary businesses.
Ensuring that you are also responsive is key to maximizing your strategy. Your audience wants to see that you value them so active engagement with comments and messages is extremely important.
Boost Your Brand with Our Expert Organic Social Media Services in the Phoenix and Scottsdale Areas
HardPart Media can help your business with a tailored organic social media strategy that aligns with your overall marketing goals. We have expertise in crafting highly engaging content, managing social media communities and in using the right tools to tell the story. We will analyze the performance of your campaigns to make sure that your strategy is doing what it should be – driving engagement and overall results.
Contact Us Today
If you are looking for a consultation to enhance your brand and organic social marketing presence, contact our social media specialists here at HardPart Media. We are ready to start building your organic social strategy to drive results!