Scottsdale PPC Agency You Can Rely On
HardPart Media Helps Turns Clicks
Into Customers
Pay-per-click is a paid advertising model that allows an advertiser to pay for clicks to their ads. This type of marketing is a fast and highly effective way to get your brand immediate results.
PPC is an important component to a comprehensive marketing strategy and offers the ability to precisely target your audience and control your costs depending on your company’s budget. Our Scottsdale PPC agency can help you to take advantage of the benefits that paid marketing services can bring to your business.
Get in touch with our experts and learn more about how we can help your paid marketing strategy!
Paid Advertising Services We Provide
Paid Search
Paid search services entail placing ads on search engine results pages through platforms like Google Ads or Bing Ads. Bidding occurs for relevant keywords, and then the ads appear when users search for those terms, helping businesses drive targeted traffic and increase conversions based on user intent.
Paid Social
Display Ads
Programmatic Media
Why Work With Our
Scottsdale PPC Agency?
When it comes to Google Ads, it is hard to know where to start. The process can be complex, and if you haven’t started a campaign by yourself or optimized an existing campaign, the task of managing a Google Ads account or any paid campaign can be daunting.
It takes time, effort and patience to run an effective PPC campaign. An experienced team like ours at HardPart Media can be critical to the success of your results. We will do the research necessary to find the right keywords to target, take care of the ad copywriting to provide a competitive ad and we also understand bid management strategies so that your budget is maximized. Our Google Ads specialists understand the landscape and how to best optimize campaigns for optimal performance.
Our Approach To PPC Management
We leverage various tools to get the right analytics, and we make data-driven decisions and adjustments to your paid campaigns as needed. Our team frequently monitors performance and is always on deck and ready to refine the work.
The foundation that builds a solid campaign include the following:
- Keyword Research
- Ad Groups
- Ad Auctions
- Quality Score
Did You Know?
80% of all companies focus on Google Ads for PPC and 98% of advertisers rate Google as the most trustworthy with a 4 or 5 out of 5 on the trust index!
Explaining How PPC Works
Campaigns are created with a set number of keywords relevant to the demographic, interest and location of the customers that the business is targeting. A maximum bid will be set for each keyword.
The search engine uses an algorithm to determine which ads to then show based on some the following:
- – The bid amount: the maximum you are will to pay for a click influences your ad placement
- – The relevance of the ad to the searched term: Ads that closely match the search intent of the user are also more likely to appear
- – Quality of the ad: Search engines evaluate the quality and performance of your ad, including factors like click-through rate (CTR), landing page relevance, and user experience. A higher-quality ad often results in better placements at lower costs.
By optimizing these elements, businesses can maximize their return on investment and ensure that their ads are shown to high-intent users, increasing the likelihood of conversions.
Customized Pay Per Click
Strategies To Meet Your Needs
Our Scottsdale PPC management team looks at your busiess and provides recommendations that are unique to you and your business.
We will also look at complimentary solutions, such as video marketing solutions or traditional media buying to maximize your marketing efforts and provide a fully holistic approach. We can look at your paid strategies as well as an effective SEO strategy, LSA strategy, social media strategy or influencer strategy that all complement each other. You can grow your targeted strategy while also developing an organic online presence and establishing trust and brand awareness.
Learn more about our marketing services and contact us to discuss how our paid advertising agency can best support your needs.
Benefits of PPC Marketing
Set maximum budgets and overall budget flexibility
Only pay when your ad is clicked on
Compete even if you have minimal organic presence
Solid environment for testing a variety of ads
Quickly launch new ads or campaigns
Frequently Asked
PPC Questions
What is PPC and why is it important?
PPC stands for pay-per-click. PPC is a type of marketing model where a fee is paid each time an ad is clicked on. It is a highly effective way to grow website traffic an allows for more control over your ad spend and ad targeting.
What types of paid advertising are available?
You can run paid ads in a variety of places. Search engines (most notably Google) are a predominant place for paid advertising strategies, however you can also run paid ads on social platforms like Facebook and Instagram as well as run ads via video content on YouTube. Amazon and other marketplaces provide additional platforms for paid ad strategy.
How much does paid advertising cost?
The cost of paid advertising depends on the average cost per click. The spend will depend on where you have chosen to display your ads and what type of ads they are. It will also depend on how competitive your industry is and the cost of the keywords you want to target, as well as any agency or freelancer fees you will be paying to have a company or person manage your ads for you.
How do you determine the right paid advertising strategy for my business?
In determining the right paid advertising strategy, you need to first consider your goals and how you will measure the success of the campaign. Understanding your audience is an important step so that you can identify the right platforms to put your ads on. Ensuring that you are targeting the right keywords that people are searching is also a good way to determine what your strategy will be and knowing who you are competing against for those certain queries. Note that after you launch your campaign it will be more than likely that you will need to experiment and make adjustments before you scale your strategy.
How much does paid advertising cost?
The cost of paid advertising depends on the average cost per click. The spend will depend on where you have chosen to display your ads and what type of ads they are. It will also depend on how competitive your industry is and the cost of the keywords you want to target, as well as any agency or freelancer fees you will be paying to have a company or person manage your ads for you.
How do you determine the right paid advertising strategy for my business?
In determining the right paid advertising strategy, you need to first consider your goals and how you will measure the success of the campaign. Understanding your audience is an important step so that you can identify the right platforms to put your ads on. Ensuring that you are targeting the right keywords that people are searching is also a good way to determine what your strategy will be and knowing who you are competing against for those certain queries. Note that after you launch your campaign it will be more than likely that you will need to experiment and make adjustments before you scale your strategy.
How long does it take to see results from paid advertising?
Paid results can come in a few days as there are more levers to push and pull with pay-per-click marketing. However there is a learning curve and it can take a few months to full optimize the campaign for the best results and ROI (return on investment). Significant results can typically appear after a few months and serious returns can come after a year.
What is the difference between paid search and paid social advertising?
Paid search refers to advertising on Google or other search engines via paid ads that appear when users search for specific terms. Paid social, however, is when ads are placed on social media platforms to target users based on their behaviors and interests.
How do you measure the success of a paid advertising campaign?
Success for paid advertising comes from growth in impressions, click through rate, cost per click, overall viewers, conversions and return on investment (ROI).
Can I target specific audiences with paid advertising?
Yes! Paid advertising targets very specific audiences and allows you to get much more granular with your budget in order to reduce waste.
What platforms should I advertise on?
Consider your marketing objectives, target audience and budget when deciding on what platform to advertise on. The most popular include: Google Ads, Facebook and Meta Ads, Twitter, TikTok, LinkedIn and Instagram.
What is retargeting and how does it work?
Retargeting involves reaching out to previous visitors of the website by sending them certain display ads or emails in order to recapture potential customers if they did not previously convert into a sale.
How can paid advertising help my business grow?
Paid advertising can help a business growth through increasing brand awareness, generating qualified leads, generating instant traffic and providing analytics and insight around advertising efforts.
Do I need a large budget to be successful with paid advertising?
You do not always need a large budget to be successful. You can start small and scale based on your results. However based on industry and the competition, your budget may limit you regarding potential results.
Can paid advertising work for small businesses?
Paid advertising can be effective for small businesses, depending on the type of business, but not necessarily for every business. If a small business is not able to take on the risk it may be better to focus on organic methods and other type of marketing efforts such as email marketing.
How do you optimize a paid advertising campaign?
The best way to optimize your paid marketing campaign is to compile the data and identify what is and what is not performing well. For parts of the campaign that are not performing well, reallocation of budget to the higher-performing strategies will help to improve performance. Continuing to use the data to drive results is the best way to optimize a paid advertising campaign.
What is a quality score in Google Ads and why does it matter?
A quality score is a diagnostic tool that Google uses to help advertisers to better understand the performance of their ads. It’s typically a number between 1 and 10 that is assigned to the keyword and gives an indicator of how well the ads are performing against the competition.
What’s the difference between CPC, CPM and CPA?
CPC, or cost per click, is the pricing model of how much it it costs for a user to click on an ad. This pricing model is good for mid funnel strategies and low funnel strategies.
CPM, or cost per mille, is a pricing model based on the number of times that your ad is shown to users. This pricing model is best for brand awareness but not as good for conversions.
CPA, or cost per acquisition, is a pricing model that charges advertisers when an event occurs like a purchase after clicking on the ad. This is a less predicable pricing model.
Can I run paid ads on a limited schedule?
You can leverage ad scheduling to run paid ads on a limited schedule. You can create a maximum of 6 ad schedules per day for every campaign that is within your paid account.
How can I improve my ad copy?
You can improve your ad copy by reviewing your ad and adjusting based on the need or the competition. Make sure your content is clear and conversational. Also ensure that you are using appropriate keywords in headlines and descriptions so that Google has a clear understanding of what you are trying to provide.
Why isn’t my paid advertising campaign performing as expected?
Some reasons that your paid ad may not be performing might be due to the wrong ad targeting or poor ad quality. If that is the case ensure you have a clear understanding of your target audience and have checked the competition to determine if you need to adjust your verbiage. You may also need to strength the value proposition of the ad to communicate the best value of the product or service.
Ensure that you also take into consideration seasonality and ad placement to determine if your ad is on the right platforms and being shown at the right times. If your ads are not yielding solid impressions, upping the budget may be the best thing to do to ensure that your ads are being viewed by a larger audience.
Ready to boost your business with targeted ad campaigns?
Contact HardPart Media to get started with our PPC services in Scottsdale!
© 2025 | All Rights Reserved | HardPart Media