Local Service Ads
Drive Qualified Local Leads that Boost Your Business
What Are Local Service Ads
and
How Do They Work?
Have you ever done a search and looked at the results and a few boxes appear on the top with the term “Google Guaranteed”? Maybe you were not sure what that meant compared to other results. That label means that the business has passed a more intense verification process by Google to earn a badge that demonstrates trust and consumer confidence.
Google Local Service Ads (Many times called LSA) are essentially paid ads that local businesses purchase to ensure that their marketing reaches a relevant local audience. These ads appear at the very top of Google search results and help businesses to collect leads by means of phone and messages from high intent traffic. And those top spots mean that the business has taken the proper steps around background checks, insurance and licensing to establish themselves as a reliable service provider to their local communities.
Get in touch with our experts and learn more about how we can help your local visibility with premier marketing capabilities!
Benefits of LSA Marketing
Builds trust and credibility
Displaying that a business is “Google Guaranteed” signals that a business has enhanced credibility and has taken the proper steps to prove that they are a qualified business. This badge can provide them with a competitive advantage.
Financial protection
Google Guaranteed businesses come with the guarantee that if a person isn’t satisfied with the service they received, they can file a claim to request reimbursement.
Improved organic rankings
Brand reputation ties into a business’s organic rankings. Google puts a lot of weight in experience and authority when it comes to service-based businesses. The Google Guaranteed badge helps to ensure that customers know you are an established authority in your local area.
Pay per lead
You only pay for a lead whenever your business receives a valid lead through your LSA ad unit. In this case, you are only charged if a customer contacts your business. For any leads that are deemed as “low quality”, you’ll automatically receive a credit for those leads.
Our Approach to Maximizing
Local Service Ads
If you are not already running LSA ads, checking for eligibility is the first step in the process. You must apply with Google and meet Google’s criteria. Our team can help you determine if you are eligible and explain everything that is necessary for this process.
After eligibility is determined, your Google Business Listing (GBP) will need to be reviewed. Your profile should be fully optimized with all accurate business information. If you do not already have a listing, our team can help you with that as well!
Once your listing is set up and verified, we will need to submit the proper licensing paperwork to Google and complete a background check. This process is simple and once your provide the information and it has been submitted we can move on to determine ad budget based on your unique business goals and expectations.
We can help you with each step in the Google Local Ads set up process to make it a stress-free and painless experience! Whether you are looking for help with the initial set up or a fully managed LSA campaign, our team is here to take care of the hard part!
Tracking and Reporting on LSA Performance
LSA was created to drive relevant leads to local businesses when people are searching for services on Google. And since you only pay when someone becomes a potential customer, the quantity of leads is the best metric to track and determine if your LSA is successful.
In addition to number of leads, looking at metrics like your CPL and conversion rate will help you to see if your campaign is cost-effective and if those leads are actually being converted to sales by your internal teams.
Our team will review the data and provide you with insight as to campaign performance and potential areas of opportunity. We act as a true partner and monitor your performance as well as make suggestions on improvement if necessary, and we are quick to pivot when needed based on data-driven insights.
Did You Know?
Businesses using Local Service Ads can see a 50% increase in qualified leads compared to traditional online advertising methods!
LSA Ad Optimization
Once your Google Guaranteed ad campaign is set up, many companies take on a “set it and forget it” approach. Our team really dives into the data to understand if action is needed and then optimizes accordingly. Based on performance, we may need to take action and adjust, including the following:
- – Budget
- – Service areas
- – Profile/Information updates
- – Adding high resolution photos
- – Business hours
- – Reviews/Reputation
- – Keywords and job types
- – Scoring lead quality & cross-referencing CRM data
- – Disputing low quality leads
By optimizing your Google local ads, you are increasing your chance of potential customers finding your local business. Fine-tuning based on the data brings higher-quality leads from people who are more inclined to take action. Ongoing optimization also assures that your campaigns are cost-effective by targeting the right audience and managing your budget effectively.
Choose the HardPart Team for
LSA Set Up and Management Services
Our Scottsdale local ads specialists have experience in local service ad set up and management and we pride ourselves on our transparent relationships with our clients. We have helped multiple organizations to achieve top results in qualified LSA leads. We have a dedicated team to provide LSA management of the accounts as well as support so that you are ensured that you receive the best return on your investment.
Our Google LSA specialists will monitor your cost per lead and conversion/booking rates and assess how effective the ad campaigns are. We will also assist in disputing any low quality leads that weren’t caught by Google’s automated filters. And we will continuously optimize your campaigns as needed based on the data analytics. You can rest assured that we will be a true partner in every step of the LSA process.
Ready to acquire high-quality leads and boost your local online visibility? Call our team at HardPart Media or contact us online to discuss how you can incorporate Google local ads into your marketing strategy!
Whether it is LSA, paid advertising, social media marketing, influencer partnerships, search engine optimization or other marketing solutions like videography and traditional media solutions, our team is here to help you and take care of the hard part!
Get Google Guaranteed!
Boost trust with a badge that represents you as a reliable business
Gain competitive advantage from those lacking the certification
Drive more inquiries and bookings
Increase visibility with top positioning in search
Only pay for qualified leads and ensure a cost-effective strategy
Frequently Asked
LSA Questions
Why should I use Google Local Service Ads?
Local Service Ads show up when a user searches for a specific service in your area. If your ad shows up at the top of search and someone clicks on it, that is considered a lead and you will pay for that. You do not get charged for Google showing your business information, only for when someone clicks on your ad.
Local ads provide your essential business information such as your address and phone number as well as your local reviews. The goal of the ad is to provide local users with the most relevant information possible to make the best-informed decision.
How do Local Service Ads work?
Local Service Ads show up when a user searches for a specific service in your area. If your ad shows up at the top of search and someone clicks on it, that is considered a lead and you will pay for that. You do not get charged for Google showing your business information, only for when someone clicks on your ad.
Local ads provide your essential business information such as your address and phone number as well as your local reviews. The goal of the ad is to provide local users with the most relevant information possible to make the best-informed decision.
How much does an LSA ad cost?
The cost of the LSA ad will vary based on industry, location and competition. However, you only pay for your ad when someone successfully contacts your business through the Local Services Ad unit, making it a cost-effective marketing solution for local businesses.
Where do Google Local Service Ads show up?
LSA appears at the very top of the search engine results page (SERPs). Local service ads take priority placement over PPC ads, map listings and organic search results. You can identify them by the “Google Guaranteed” badge.
What types of businesses can use Local Service Ads?
LSA benefits many types of business in the service industry. Examples of businesses that can run LSA ads would be HVAC companies, plumbers, pool cleaning companies, pest control companies and more. Local Service Ads have set eligibility standards and that may vary by industry as well as by location.
How do I qualify for Local Service Ads?
Before you can run Google LSA, you must qualify and fulfill Google’s requirements. This includes a background check, verification of your business insurance and proper licensing. You must also have a Google Business Profile (GBP) listing and have a solid review base on your listing.
What is the difference between Local Service Ads and Google Ads?
Google Ads is typically referring to PPC (pay-per-click) ads. Those are ads where companies bid on a keyword and when someone searches that keyword and clicks the ad, the business pays for the click. Local Service Ads charge per lead and not by click like PPC ads.
How do I cancel Local Service Ads?
LSA allows you to easily pause and turn off ads. You can manage this in your profile and toggle on and off your ad status. If you are using an agency to manage your LSA – you can communicate with them on what ads to run and the details around those ad campaigns.
Ready to boost your local visibility with targeted ads?
Contact HardPart Media to get started with our LSA management services in Scottsdale!
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