Frequently Asked Questions
General Marketing Services
We are a full-service advertising agency, so we offer services for traditional marketing such as radio advertisements, television, billboards, and print materials. We also provide full digital services such as SEO, social media marketing and pay-per-click advertising. To review our full list of services, visit our page and call a HardPart expert today!
It starts with a meeting to understand the goals of your business so that we can truly create a unique and customized strategy that meets your needs. After we discuss your goals our team will take the time to provide a recommendation based on our findings so that we are aligned from the beginning.
Our agency handles clients of various sizes and in a variety of industries, including home services (heating and cooling, plumbing, electrical, pest control, etc) beauty and wellness and the financial industry.
We truly take the time to get to know our clients and their businesses so that we can create a plan that fits the clients’ needs. After meeting to learn more about your business, we will then run audits of your brand and current marketing efforts to get the big picture and provide for you a comprehensive recommendation.
We will let you review the recommendation and then we will meet again to answer any questions and decide what the best gameplan is for your brand and your budget. Once services begin, you will receive strategies outlined for the upcoming work that our team will be providing.
Digital Marketing
Digital marketing is marketing efforts that use online platforms. These efforts can include search engine optimization, paid advertising, content marketing, social media marketing, email marketing, video marketing and influencer marketing.
We do offer SEO services. SEO (search engine optimization) services can improve your website’s performance by using on-page, off-page and technical efforts to increase your potential of ranking with search engines. The higher you rank, the more traffic you will see coming into your website organically.
We can manage any and all of your social platforms! We have experience with Facebook, Instagram, TikTok, LinkedIn, and more. It is up to the client to discuss their goals and then ultimately determine which platforms would best support the overall objective so that we are aligned on a solid strategy.
We measure the success of digital campaigns by setting goals and determining what key performance indicators (KPIs) will be relevant to the campaigns. For example, if we are trying to gain impressions, then the metric we would track would be the number of times that the content was displayed.
Tracking the right metrics and reviewing campaign performance allows us to identify successes and areas of improvement, and to make quick adjustments to the campaign If needed.
Advertising Services
Pay per click advertising is a digitial marketing strategy that involves paying for the ads each time a user clicks on them.
PPC is typically ideal if you need to drive immediate traffic to your website and generate leads. It is also good for increased brand awareness in competitive regions. If you have an optimized website and a set target audience, PPC marketing will allow you to maximize your conversions. However PPC requires that you consistently invest to generate leads and may not be suitable if you do not have the budget or if there is a low search for your products or services.
Yes. We provide paid advertising with Google Ads as well guidance and management for Local Service Ads. We can help you with set up and campaign management of both of these services.
Yes. We provide media buying services and this includes services around programmatic advertising. We manage these campaigns to ensure that the right audience is being targeted and that ROI is maximized across various platforms.
Content Marketing
We provide comprehensive content marketing services, including website content including pages and blog posts, video content, branding guidelines, social media content, email newsletters and more.
In order to ensure that the proposed content strategy aligns with your brand’s voice and audience, we start by conducting our research to understand the audience, their preferences, habits and communication.
Influencer Marketing
We do and we love influencer marketing! We have found huge success with this type of marketing as people today are more bought into their communities than ever and this type of marketing can really drive results. In order to select the right influencers, we look at our network and assess which influencers best fit your brand and audience. Based on that we then look at budget and compensation to determine if it is the right fit for all parties.
The ROI of influencer marketing campaigns can vary, however studies have shown that businesses can earn up to $5.78 for each dollar that they spend on influencer marketing. Almost 85% of all brands that use influencer marketing report that they find it successful. ROI is typically measured via the use of affiliate links or tracked URLs in order to measure the direct impact. Other metrics like engagement, reach and impressions can also help to look at if the campaign is performing well or needs adjustments. The metrics tracked depend on the overall objectives of the campaign.
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Video and Creative Services
Yes! Our team excels at creative branding and storytelling, and our award-winning video experts can help bring your story to life through video production.
Analytics and Reporting
We will set up tracking in Google Analytics, Google Tag Manager and other necessary platforms based on our aligned goals and discussions so that we can track performance and report back on success of campaigns.
Yes. Our team can create a rea-time dashboard for you to access data about your marketing campaigns. We pride ourselves on transparency with our clients.
Pricing and Process
Pricing structure is created with each proposal of services. When our team provides a recommendation, we will provide pricing for each opportunity so that you have the information to consider before you decide what marketing efforts you want to take.
The timeline for launching a campaign depends on the type of campaign and the campaign objectives. Budget and resources will impact the timeline, as well as if there are creative needs for the campaign. In addition, the approval process can extend timelines. When your campaign is created our team will review the timelines for the project and keep you updated on anything that could impact that timeline both positively and negatively.
We have a 90-day commitment period, during which the agreement cannot be terminated. After that, the contract transitions to a rolling term requiring only a 30-day written notice for cancellation. We have found that this approach ensures clarity and convenience for all parties involved and offers flexibility and peace of mind.
Additional Services
We do! In addition to full-service marketing solutions, we are able to provide consulting for any in-house team members or for organizations that only need guidance and not the full scope of work. We want to be the best possible partner for our clients, and sometimes that is providing strategy and recommendations for internal teams to put into action.
Yes! We do both web design and development and can help with your website projects.
We pride ourselves on being a boutique agency with a quick reaction time. If we need to pivot or adjust strategy, we are able to do so quickly so that you can rest assured that your best interests and success is always top of mind. We believe we are an extension of our client’s brand and teams and work alongside our clients to help grow their business.
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