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Capabilities
Brand Strategy
Here at HardPart Media, we’re not your typical strategists. We utilize a consumer-centric approach to compose data-driven insights. We uncover the genuine brand and human truths that help unlock creative ideas and strategic opportunities. This helps us create a distinct footprint in the marketplace that only your brand can occupy. We don’t just craft brands, we sculpt a narrative that resonates with your audience.
Key Services:
- • Research
- • Brand Development
- • Customer Journey Mapping
- • Persona Development
- • Message Development
- • Go-to-Market Strategy
- • Logo Design
- • Brand Guideline
Creative
We refrain from labeling it as standard advertising… For us, it’s storytelling. Stories are meant to be more than consumed. They should be experienced, felt, heard, and above all, engaged with repetition. In our world, creativity is the brushstroke that paints the story and identifies your unique selling propositions… This helps your brand become, distinctive, memorable, and creates a seamless bond between your brand and its enthusiasts. Here at HardPart, creativity isn’t just a capability, it’s what turns brands into legends.
Key Services:
- • Art direction
- • Copywriting
- • Content Marketing
- • Graphic Design
- • Illustration
- • Animation
- • Motion Graphics
- • Photo & Video Production
Data & Analytics
Data-driven marketing decisions are the cornerstone of strategic success in the ever-evolving landscape of marketing and advertising. At our agency, decisions are no longer made off opinions or those ‘gut feelings’. They are informed, precise decisions that drive results.
Harnessing the insights derived from real-time data allows us to understand our customer behavior, preferences, and trends. This knowledge empowers us to tailor campaigns, refine strategies, and optimize performance quickly and efficiently. This truly helps our clients understand which channels are driving a return on ad spend (ROAS). By putting data at the forefront, we not only stay ahead of the curve but lead the way, ensuring our clients achieve meaningful, measurable success in their marketing efforts.
Key Services:
- • Data Audit & Analysis
- • Customer Insight
- • Research & Brand Development
- • Creative research
- • Customer Journey Mapping
- • Copy & Creative Development
- • Go To Market Strategy
Media Buying
& Planning
In the dynamic landscape of media buying and planning, what sets us apart is the perfect blend of local insight and national expertise. We pride ourselves on the ability to tailor strategic media plans that resonate with the unique needs of both local and national clients. Our team’s knowledge and understanding of local markets and strong relationships with our media partners, ensure a personalized touch, while our national perspective allows us to think big and execute campaigns with broad impact. It’s not just about buying media, it’s about crafting an engaging narrative that speaks directly to your audience, whether they’re just around the corner or across the nation. Here at HardPart we are doing things differently and defining a new standard in media world for our valued clients.
Key Services:
- • A/B Creative Testing
- • Media Mapping and Strategy
- • Digital Media
- • Traditional Media Buying
- • Full Funnel Measurement and Attribution
- • Paid Search & Paid Social
- • Direct Mail
- • Out-of-Home (OOH) & (DOOH)
- • Television
- • Radio
- • Programmatic Media
- • SMS Messaging
- • Video & Audio Streaming: (OTT/CTV, Pandora, Spotify, iHeartRadio, etc.)
Influencer Marketing
In the landscape of influencer marketing, partnering with HardPart Media is your key to unlocking unparalleled reach, relevance, and audience connections. Influencer marketing is an opportunity for brands to partner with content creators to help amplify the brand story, share your key values & USPs, and authentically communicate to their audience the WHY behind working with your brand – which is word of mouth on steroids. We carefully curate the partners that are the right fit for your brand and organically grow deep meaningful relationships with them over time, helping them become experts of your brand and product to ensure the right message is being delivered early and often to their audiences.
Key Services:
- • Internal Research Development
- • Influencer Identification
- • Influencer Negotiations
- • Contract Writing
- • Management of Relationships
- • Creative Execution
- • Analytics and Campaign Reporting
- • Paid and Unpaid Partnership Strategies
Production
Let’s face it, in today’s world, there is nothing that drives more engagement and captures the attention of your audience like video. Video is no longer a want, it’s a necessity. HardPart leverages the talents and skills of the best Videographers, Designers, Creative Directors in the industry to create scroll-stopping creative for commercial, e-commerce, and personal brands. Our talented Content Creators are ready to skyrocket your business through our skills in video production, brand photography, motion graphics, and copywriting.
Key Services:
- • Planning & Strategy
- • Video Production
- • Photography
- • Post Production
- • Audio Production
- • Long and Short-form Video
- • Live Video Events and Social Posting
- • Product Photoshoots
- • GIF and Meme Creation
- • Social Stickers
Social Media Strategy & Management
In today’s connected world, having a solid social media plan and managing your online community is crucial for brand success. At HardPart Media, we know it’s more than just posting content… It’s about creating a digital story that connects with your audience. Our team not only comes up with engaging posts but also takes care of your brand’s online community. Why? Because social media is more than a platform, it’s a conversation. By focusing on social media management, we boost your brand’s credibility and build a community that gets potential customers interested. It’s not just about being online and posting every so often… It’s about making an impact, and we’re here to make sure your brand stands out in this ever-evolving digital world.
Key Services:
- • Research development
- • Social Media Strategy
- • Content & Video Production
- • Copywriting
- • Cross Promotional Activations
- • Community Engagement and Management
- • Content Management and Execution
- • Social Listening and Analytics
Digital Strategy
Navigating today’s complex digital media landscape requires expertise and a holistic approach. At HardPart, we bring tailored strategy and transparency to your marketing efforts. We stand out by our ability to match traditional media buying with the strongest and top-performing digital solutions centered around our clients KPI’s. We understand the synergy that occurs when top-notch traditional meets the power of digital, which resonates across every level of the funnel.
Key Services:
- • End-to-end Analytics and Measurement
- • Consumer Journey Mapping
- • Performance Media and Optimization
- • eCommerce
- • Local Service Ads
- • Direct to Consumer (DTC)
Websites Design
& Optimization
A brand’s website is the virtual storefront, the first encounter with your brand for many. The user experience is paramount, influencing perceptions and shaping the journey from visitor to customer. At HardPart Media, we recognize the pivotal role a website plays in your brand’s success. Our team is not just about creating websites, we focus on ensuring that every click, scroll, and interaction leaves a lasting impression, promoting engagement and driving conversions. With our expertise, we transform websites that attract audiences and elevate your brand in the competitive online arena.
Key Services:
- • Strategy
- • Visual Design
- • UX/UI Design
- • Content Planning
- • Development
- • Reporting
- • Hosting
SEO Strategy
A brand’s SEO strategy is the compass guiding its online visibility and success. In a world where search engines play a pivotal role in consumer decision-making, a robust SEO strategy is imperative for achieving higher rankings, increasing organic traffic, and enhancing brand credibility. Here at HardPart Media, we partner closely with your team so that we are all on the same page and working towards exceeding your KPIs, targeting your specific keywords and reaching the right audiences.
Key Services:
- • SEO Content Strategy
- • On-Page SEO
- • Technical SEO
- • Off-Page SEO
- • Local SEO
- • Google Business Profile Management
- • Analytics Audit
- • Competitor Analysis
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